We offer any type of market research studies.

Product
- What is its potential?
- What are the most promising ways to position and promote it?
- How are its quality and price perceived?
- How are its package and name perceived?
- What role does it play in the brand's portfolio and what impact does it have on the brand?
Market Context
- What is the current market context?
- How is the market segmented and what are the features of each segment?
- What competitive opportunities does the market offer?
Consumer
- What are their lifestyle and values?
- What are they like when it comes to shopping?
- What are their motivations and needs?
- How satisfied are they with the existing brands and products?
Strategy
- Which strategy would be best to develop or promote a product/brand?
- What are the best ways to introduce an innovative product?
- How to build a communication campaign for a brand?
Brands and Companies
- What is their current image like and how appealing is it?
- What is their current health?
- How recognizable are they?
- What are the best ways to position them?
- How are they perceived visually?
- How is the brand/company progressing?
Public Opinion
- What does the society and its individual groups think about political and socio-economic processes?
- What is the social structure of society?
- What are the problems and interests of different social segments and groups?
- What are political preferences/attitudes to parties and movements in the population overall and its individual groups?
Advertising
- How is an advertising idea perceived at the stage of development and how can it be improved?
- How is the advertising campaign/advertising in general perceived?
- How are perceptions of the advertising campaign changing over time?